Consultant Technologies, Ltd, UK
Contact: Managing Director
Restructuring, editing, and rewriting client’s website, the main touchpoint for attracting new business. Actively promoting site through branding, banner ads, AdWords, landing pages, and SEO content improvements. Client turnover quintupled within 11 months. Contracted to lead the coordinating of sales support, corporate and media messaging, SEO campaign, and design support.
ALSTOM Power: Environmental Control Systems
Contact: Head of Communications
Catalyst in creating positioning statement for the ECS business. Interviewing global product managers to convey their industry-specific concerns in internal and external communications: product and industry profiles for intranet, brochures, posters, employee profiles. Analysing and synthesizing 20-30 page engineering reports into half-page synopses.
Dow Chemical: Hydrocarbons & Energy, Europe
Contact: Communications Managers
Interviewing and writing online employee incentive articles. Interviewing engineers and technicians to write and distribute trade press releases. Arranging editor-client interviews in German and English. Editing and writing webtext and restructuring information flow of websites.
Syngenta & Syngenta Foundation for Sustainable Agriculture
Contact: Head of E-Communications, Europe
Writing a series of web articles to personalise client’s biotechnology efforts to a global audience. Rewriting content and working with web developer to expand reach of foundation’s work in Sub-Saharan Africa.
UBS Corporate, Zurich. Global Financial Services Provider
Contact: Verbal and Visual Identity Team
Developing and conveying brand identity to global vendors and stakeholders. Writing and editing corporate design guidelines, branding brochure, webportal, quick reference booklet, and pictorial branding guide. UBS debuted at 45 in BusinessWeek “100 Best Global Brands.”
Cargill Dow NatureWorks® PLA
Contact: Business Development Manager and Communications Director
Managing international press campaign to promote innovative renewable packaging material in Europe: writing, editing, and securing placement of news releases in trade and consumer press; arranging speaking opportunities and coordinating trade fair presentations; creating marketing plans, project budgets, and reporting.
Allhide Original Leather Floor Tiles, South Africa
Contact: Managing Director
Scripting a promotional video that successfully secured an influential European investor.
